Before diving into the world of social media marketing for your Shopify store, it is important to understand which platforms your target audience is most active on.
For example, if you are selling trendy fashion items, Instagram may be a good fit as it is visual-heavy and popular among younger demographics. On the other hand, if you are selling home goods or products for a more mature audience, Facebook may be a better option.
Once you have selected the best platforms for your Shopify store, make sure to regularly post engaging content and interact with your followers to build a strong online community. Additionally, consider investing in targeted advertising on these platforms to expand your reach and drive traffic to your online store.
Instagram’s focus on visual content makes it an ideal platform for promoting products. A quarter of Instagram users check the app every day, so any brand would benefit from sharing their products there.
To promote your store on Instagram, you can share images of your products, a stop-motion video of one of them in action, run a contest, or message influential accounts and ask them to post about your product.
Monthly active users: 2 billion.
Audience profile: Millennial and Gen Z.
Facebook can be an effective way for promoting your business. You can create a fan page and share images, videos, and even ads. You can also livestream or make short-form videos on Facebook. With all of these content options available to you, reaching your target audience is practically guaranteed!
Monthly active users: 3 billion.
Audience profile: Men and women aged 35–45.
YouTube
YouTube has become one of the world’s largest searchable destinations for finding engaging content. One huge advantage Youtube has over other similar platforms is that it’s videos can also rank in traditional search engines like Google. This creates a huge traffic opportunity.
Many social media users may already be looking for your products or brand on YouTube. By creating a channel branded with your videos, you can control the narrative.
Monthly active users: 2.1 billion.
Audience profile: 18–25 years old.
TikTok
With the average TikTok user spending 52 minutes on the app every day and 1/2 of users saying they’ve made a purchase after seeing a product, your business should look no further for sales conversions than TikTok.
A word of warning regarding TikTok though. It’s users expect high quality content. If you cannot committing to consistently making creative content, then TikTok might not be the right platform for you.
Monthly active users: 1 billion.
Audience profile: Ages 18–24.
Eighty-three percent of Pinterest users make purchases every week based on what they see from brands while scrolling through their feed. This makes it an excellent place to promote your products—especially well-designed products that photograph well and look great in images.
Monthly active users: 431 million.
Audience profile: Largely female audience; median age is 40.
LinkedIn can be used to connect with potential customers by creating a company page and posting content giving you the ability to reach a wide audience of people who might be interested in your products. It’s also a great way to connect with influencers in your industry.
Monthly active users: 310 million.
Audience profile: Business professionals.
Snapchat
Snapchat is a popular messaging app that allows people to send and receive photos and videos.
You can use Snapchat to market your business by creating snaps that promote your products. Many retailers use Snapchat to give customers a behind-the-scenes look at their brand. For example, you could create a snap that shows customers how your products are made.
Monthly active users: 347 million.
Audience profile: Ages 15–35.
