|Ease of Use
|Shopify includes hosting and security and requires no code knowledge to get started.
|Not beginner friendly without some code knowledge
|Shopify guides you through the process and all the basic required features are already baked in getting you to a live store quicker.
|More decisions (and more control) make for a slower process.
|Over 3000 apps cover most requirements
|55,000 plugins cover just about everything imaginable due to the open source nature of the platform.
|Design and Themes
|Small (around 70) but slick array of full feature templates give many stylish options. Customisation more complicated however due to the rigid platform.
|Infinitely customisable due to the open source platform and a huge collection of themes pouts Woocommerce on top.
|Reasonable options but limited.
|Top quality free plugins give incredible power and control
|Because Shopify is a hosted solution, Shopify deals with handling any safety issues for you, making sure that you’re safe from hackers.
|You need to handle the security on your own, with a hosting provider, or by yourself.
|24/7 Support is integral to keeping your site up
|Depends on your hosting options and something comparable or superior to Shopify is possible but not default.
|Hosting and app fees can rack up quickly.
|Free to install and reasonably price extensions make for an inexpensive exercise.