A Poor Impression Can Costs You Sales

A Poor Impression Can Costs You Sales

It takes just 1/20th of a second for visitors to your website to form a first impression about your business. People want to buy from businesses that are professional, cutting-edge, in tune with the latest developments in their industry and know how to deliver results in the best way possible. If you’re one of these businesses but your website isn’t – you’re going to leave visitors to your website with a huge disconnect. Your potential customers will assume that you are out of touch with your industry, and that other businesses are more qualified than you. Viewers of your site are comparing it to your competitors, and you will come out the loser. When a potential customer or employee views your out of date site they will have many negative reactions that can include:

• You might be going out of business • Your business is not up to date with technology • You will have terrible customer support • You won’t keep my data secure

When asked what they think the main factor in deciding the credibility of a business is, 48% of people said it was the website’s design. An unattractive site can make your business look unprofessional and out of touch and may cause a potential customer to go elsewhere.